Breathing new life into your city

Cities need to provide infrastructure so that people can move around. And that infrastructure needs to be cleaner and greener, reducing the impact on the climate and helping cities reach their net zero targets.

There are two sides to the mobility coin:

The city is required to make sure public transit systems run frequently, go to the right places, have affordable fares and are environmentally friendly. This typically covers buses, trains and trams, although cities also have to be aware of provision for cyclists and walkers, and try to reduce as much as possible the number of internal combustion engine (ICE) vehicles coming into the city.

The citizen wants to get from A to B with the least fuss, the least time and at the least cost. They want to be able to access work, health and education services and leisure. If the city’s transit systems let them do that, they will use them. If the city’s transit systems are difficult, they won’t.

Knowing more = growing more

We call these the ‘attractors’ and the ‘motivators’. And in order to breathe new, clean life into your city, you need data.  You need to know how, when and why people are using – or not using – your current systems so that you can see where change is needed. The more you understand commuter movement, the better you can provide for them.

Our future is in providing environmentally-friendly, climate-conscious transit systems, and convincing our citizens that they are the best way to get around. It’s in encouraging people to actively choose your transportation because they know it is the better option, and because it gives them the convenience they need.

Our ETA feedback loop unites city and citizen stakeholders to drive change in communities. Critically, the change is natural and organic, rather than prescriptive, because it is driven by a desire to do things well, and it is driven by accurate data analysis. It helps to engage everyone in the city with net zero initiatives and it helps cities to attract people back into their centres for work, play and life.