In 2021 ETA worked with the University of Strathclyde and the City of Glasgow to research environmental strategies for air quality, health and transport. The result was 7 guiding principles for cities in these areas, outlined below.
Behavioural change is our ultimate defence from climate change.
Our individual transport choices add up to make a livable city.
In spite of congestion and emissions, citizens favour the independence and flexibility of private car use.
The priority support for behavioural change is incentives for drivers of private cars to produce less carbon in the city centre.
Drivers of private cars hold the key to the greatest reduction in emissions. Market levers (not regulatory levers) will create sustainable cultural change and more environmentally friendly choices for drivers.
Accurate monitoring of the relationship between air quality and transport emissions provides quality data to drive change in the transport sector.
Innovation and adoption of sustainable transport modes can be funded by ending fossil fuel subsidies and evaluating transport investment for carbon impacts.
© 2023 Enjoy The Air Limited